Mason Works Blog

We are a Sales and Marketing Service Company.

Tuesday, June 30, 2009

Word of Mouth Marketing

There is one form of advertising that has always worked, and will continue to work, and has nearly a guaranteed positive ROI. It’s the most trusted form of advertising out there, has no shelf life, and will always be well received by your market – so what is it?
Word Of Mouth!
That’s right, possibly the most perfect form of small business marketing your products and services is through word of mouth.
If you’re not sure how powerful word of mouth can be, take a look at these statistics:
• 2/3 of the United States Economy is driven by word of mouth
• 10% of consumers influence the purchasing decisions of the other 90%
• 91% of consumers are “likely” to buy off of a recommendation
• 92% of consumers “prefer” a word of mouth recommendation
These numbers should excite you- they excite us! That's why we have put together marketing programs that work to generate local visibility and positive word of mouth. Stay tuned to learn how you can use these tools to grow a positive buzz for your business.

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Wednesday, May 27, 2009

Cause Marketing Is Good Business

Please watch this video to see why we are partnering with Make the Difference Network to help small businesses use Cause Marketing.


Please call us or email us for more information. Mason Works- 303-527-2978
Make The Difference Network -Kent McBride 720-227-9224

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Thursday, April 30, 2009

Good "Cents" Marketing

In today's challenging economic climate, many businesses are making a terrible mistake in an effort to ride out the tough times. "What mistake they are making? They are trimming back on the keybusiness activity affecting their sales stream - Marketing! Cutting back on marketing is flirting with disaster. Businesses should be concerned with increasing the value of marketing by working with more cost effective marketing tools.

So, how do you get more marketing "bang for your buck?" Try a press release. This will not only protect businesses from declining sales, but will strengthen business threats against opportunistic competitors who view the difficult economy as a great way to outmaneuver you and grab your customers.

Achieving greater marketing value with fewer dollars through use of a press release is becoming more popular than ever. This tool has been in existence for a long time, used by experienced marketers
and is now becoming more popular with smaller businesses as well.






We have a gift for you- a list of low cost or no
cost press release sites! To get your free copy
of these sites, click on the cover-you'll be glad
you did! We've done the work for you- all you
need to do is sign up and write some interesting
press releases to get your company's name visible.


If you need help writing press releases that get great web exposure, call Mason Works at 303-527-2978. We can make the online marketing tools work wonders for you.

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Friday, April 24, 2009

What do you choose?

I love this video- I hope you do too!

Tuesday, April 21, 2009

We love Twitter! You will too!

I found this wonderful slide presentation about using Twitter for business.
You really need to start using this fantastic tool. I love Twitter! You can learn so much about what the gurus are doing (things that actually work). To follow me on it, I'm listed at http://www.twitter.com under kathy_mason . Thanks!




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Monday, April 06, 2009

Crystal Clear Graphics

I just found a great post on wikipedia for web graphics! Go to:http://commons.wikimedia.org/wiki/Crystal_Clear to see! Follow their instructions for the best results.

I hope you enjoy!
Best wishes,
Kathy

Monday, March 30, 2009

F.r.e.e (or low cost) Press Release Sites

We created this list to help you send out Press Releases to get visibility on or off the web. They are:

http://www.24-7pressrelease.com/
http://www.1888PressRelease.com/
http://www.addpr.com/
http://www.businesswire.com/
http://www.clickpress.com/
http://www.ecommwire.com/
http://www.emediawi re .com/
http://express-press-release.net/
http://www.free-news-release.com/
http://www.freepressindex.com/
http://www.free-press-release.com/
http://www.free-press-release-center.info/
http://www.freepressreleases.co.uk/
http://www.i-newswire.com/
http://www.marketwire.com/
http://www.newswire.ca/en/
http://www.newswiretoday.com/
http://www.openpress.com/
http://www.pr.com/
http://www.pr9.net/
http://www.prbuzz.com/
http://www.pressabout.com/
http://www.press-base.com/
http://www.pressbox.co.uk/
http://www.pressmethod.com/
http://www.pressreleasenetwork.com/index.html
http://www.prfree.com/
http://www.pr-inside.com/
http://www.prleap.com/
http://www.prlog.org/
http://www.prnewswire.com/
http://www.prweb.com/
http://www.softpressrelease.com/index.php
http://www.theopenpress.com/index.php?a=index
http://www.webwire.com/
You'll need to set up an account with them and then submit your Press Release. Please let us know if you need help.
Best wishes,
Kathy