Many of you may know that we are producing 2 books on Cause Marketing this year. Now that we're looking at Cause Marketing, it seems to be showing up everywhere! Please click on this link so you can see what Coke is doing to compete with Pepsi's Cause Marketing campaign:

http://causeintegration.wordpress.com/2010/01/28/coke-launches-cause-marketing-campaign-to-rival-pepsi/